SEO | Search Engine Optimization

Are you aware that natural or organic search engine listings result in more click throughs than Pay Per Click (PPC) links? As a matter of fact, over 95% of internet users are more likely to click on an organic/natural link generated naturally by a search engine rather than on a sponsored link, or PPC link.

Here are some reasons why this is the case:

Internet users have grown more savvy.
Internet users realize that organic listings turn out more relevant results pertaining to what they are really interested in.

You'll notice that sponsored links appear as highlighted links at the very top or in the right hand margins of a search engine listing. Sponsored links are links that businesses pay for. The more a business pays for the link, the better the placement of the link. Business owners are also allowed to select specific key words that they pay for in order to appear in a sponsored listing. This means that they have the ability to choose keywords that are popular and words that do not have any relevancy to their industry and/or web site.

Search engines are better than ever.
It is no coincidence that as of May 6, 2006, Google enjoyed a whopping market capitalization of 117.08 (source: SEOMATRIX). As of July, 2006, this is how the search engines rated according to usage (source: Nielsen Ratings Search Engine Ratings):

1. Google: 49.2%
   
2. Yahoo: 23.8%
   
3. MSN: 9.6%
   
4. AOL: 6.3%
   
5. ASK: 2.6%
   
6. Others: 8.5%
   

Search Engines offer PPC advertising because PPC is their bread and butter. That is essentially how search engines generate revenue. It's simply good marketing. They offer lots of free stuff (searching, mail, maps, etc.) and when visitors click on the PPC link the result is $$$.

This is also how we work at PND. We offer tons of free stuff and great information. The result is that we rank well in the search engines and our visitors come more frequently and often refer others to our site and we generate revenues through hosting, templates, and design. It's not rocket science. We do for our clients what we know works, and what we consistently do for ourselves.

SEO and great web design go hand in hand. We employ only "White Hat" (ethical) SEO (Search Engine Optimization) techniques to drive more traffic by increasing visibility.

Call us today @ 513.931.8000 or eMail us for a no cost, no obligation estimate and proposal; or you can request a proposal via this site.

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